Focus on Serving, Not Selling

Many of us have experienced very pushy salesmen and did not have a good impression of the experience with these aggressive sales pitch and techniques where they employed to sell you their products or services. These pushy sales people tend to be more interested in selling you something than providing you with an useful service or product.

Pushing a product on potential customers that they do not really need might work once but I believe the awful experience that they encountered might make them to think twice before coming back again to get something from you.

The secret of good sales practice is not to focus on selling though that is the intention. The secret of good sales practice is to provide a really useful service or product to some one who really needs it! Helping customers understand the benefits that your service or product provides is important before they purchase.

It might be a case where you have to point out that what you have might not be right for them and hence loses a potential customer. This may result in a loss of customers for the short term but what you gained is an advocate – someone who know that you truly care for their interests and will soon endorse your service/product to someone whom they think is the right customers for you.

Focus on building a rapport with your customers and potential customers, offer them a service that they truly need and will benefit from it and soon you will find happy customers coming to back to you and recommending you to their friends, colleagues and family members.