Here are 3 hot tips that will help you improve your sales significantly and your gross income. Read them, give some thought to each of them; and adapt them if necessary so that you can super boost your selling efforts.
1. If you are selling a product which is something your prospect can hold in his hands, you have to get it into his hands as quickly as possible. In other words, get the prospect “into the act”. Let him feel it, weigh it and admire it.
2. Do not stand or sit alongside your prospect. You should face him while you are pointing out the important advantages of your product. This will enable you to watch his facial expressions and body language and help you determine whether and when you should go for the close.
In handling sales materials or brochures, hold it by the top of the page, at a proper angle, so that your prospect can read it as you are highlighting the important points. Do not release your hold on it because you want to be in control of the parts which you want your prospect to read. In other words, you want the prospect to read or see only the parts of the sales material you are telling him about at a given time.
3. With prospects who would not talk with you: you must dramatize your presentation to get him involved. Stop and ask your prospects questions such as, “Now, don’t you agree that this product can help you or would be of benefit to you?” After you have asked such a question, stop talking and wait for your prospect to answer. It is a proven fact that following such a question, the one who talks first will lose, so do not say anything until after your prospect has given you some kind of answer. Wait him out!
If you may not be a born salesman, but if you study these tips and adapt it to your selling, you will experience greater success in sales.